Ross's tacos
### **Business Plan: Ross's Tacos** #### **Executive Summary** **Ross's Tacos** is a unique dessert-focused food business specializing in gourmet ice cream tacos. The concept blends the fun, portable nature of tacos with the indulgence of ice cream, creating a distinctive treat that appeals to a wide range of customers. Our product line features a variety of flavors, including cherry, peanut butter, chocolate, and strawberry, all served in waffle taco shells. Ross's Tacos aims to become a popular choice for dessert lovers at events, festivals, and through our retail locations. #### **Business Objectives** - Launch the first **Ross's Tacos** location within six months. - Establish a strong brand presence in the local community. - Achieve profitability within the first year of operations. - Expand to multiple locations and mobile food trucks within three years. #### **Market Analysis** **Target Market:** - **Demographics:** Primarily targeting families, young adults, and